Skiminteractive demo

Overview

Demo Store

7d30d90d

fri, aug 14|3:21 am

$347

today rev

+$89

today profit

orders

last 30d

Revenue

$84,392

1247 orders+12.3%

Total Costs

$55,146

65% of revenue

Net Profit

$29,246

34.7%healthy+8.7%

14-day profit

COGS $29.5k

Fees $6.8k

Shipping $4.2k

Returns $2.2k

Ad Spend $12.4k

Profit $29.2k

skim's takeinsight

1.$84,392 revenue, $29,246 kept -- 34.7% margin. Solid.
2.Leaking $15,448 -- biggest: shipping creep at $4,218.
3.Fix first: shipping costs up 18% this quarter ($2,400 at stake).

Profit over Time

revenue

profit

ask skim about trends

Priority Actions

$8,400 at risk

Your average shipping cost per order rose from $3.20 to $3.78. UPS rate increases went into effect Jan 15.

fix thisask skim

Return rate for Recycled Denim Jacket spiked from 8% to 22%. Most returns cite 'sizing issues'.

fix thisask skim

Three campaigns have CPA > $38, exceeding your $25 profit-per-order target. Burning $142/day.

fix thisask skim

Profit Leaks

view all

Shipping Creep

+18%

-$4,218

Discount Drain

+24%

-$3,840

Ad Spend Black Hole

-8% ROAS

-$5,200

total:

-$15,448

Top Products

view all

Organic Cotton Tee

+$5,616

45%

Recycled Denim Jacket

+$3,948

40%

Bamboo Socks (6-pack)

+$4,170

50%

Merino Wool Beanie

+$3,024

45%

Linen Button-Down

+$1,178

20%

Recent Orders

view all

#1247

Sarah M.

+$63.26

$120 rev

#1246

James T.

+$45.35

$113 rev

#1245

Emily R.

+$34.56

$70 rev

#1244

loss

Michael B.

$-8.77

$100 rev

#1243

Lisa K.

+$72.88

$160 rev

This is sample data.

Skim is retired -- this demo is preserved as a portfolio exhibit. Everything you just clicked runs entirely in your browser.

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